About-New

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STLR  (pronounced “stellar”) was founded by two of NYC’s most elite personal trainers, Max Shannon and Dan Wood. STLR was born from the necessity of their on-the-go lifestyle, and continues to grow beyond adaptable fitness wear into a fashion-lifestyle brand.

STLR creates a modern and minimal aesthetic, with movement in mind. Each of the brand’s clean, versatile pieces are designed to work for every type of dynamic lifestyle, and can be worn individually or layered. The STLR collection is constantly evolving with limited-run releases of brand new styles and color-ways, while maintaining a focus on elevating the everyday staple pieces in your wardrobe.

Further, STLR is about the lifestyles that embody the clothing. From the movement artist, to the musician, and every style enthusiast in between, the clothing is a means of outreach to exploit dynamic lifestyle in all of their beauty. The brand's purpose is to promote the dynamic lifestyles in which people live, through the appreciation of the STLR aesthetic.